Social media marketing Service for Lawyers and Law firms

Results Driven Social Media Marketing Services for Law Firms

Within the social media services for law firms, we consider many factors, including: 

• Your clients’ and your expectations 
• Your practice area(s)
• Your market, etc. 

Building on your firm’s brand and overall reputation circles back to the same denominator – your local community. Here are some ways: 

1. Local targeting in specific geographic areas  
2. Sharing client testimonials 
3. Offering a free workshop partnered with another business, organization, etc. in your community 
4. Creating interactive content, e.g., polls and surveys. People tend to love two-way dialogues.
5. There are countless of creative social collaborations for law firms that should be tailored to your firm’s unique strategy, but you can start here.

The other side of the coin is measuring. 

Proof that Social Media Works for Law Firms 

As a leading digital marketing agency for law firms, we decided to compare and contrast 200+ law firms that: 

1. Decided to expand their digital marketing investment(s)
2. Decided not to expand digital marketing investment(s)

📈The firms investing in more than two marketing campaign upgrades with Consultwebs see 3X the cases compared to those with 1 upgrade and over 18X compared to those not upgrading at all. 

Impact of campaign upgrades on lead generation visualized.

Read the Rest of the Case Here

This includes diverse investments, e.g., social media. 

👇In the FREE checklist below, you will find answers to the following:

• The vendor’s sector experience 
• The vendor’s cultural fit 
• The vendor’s specialization(s) 
• Find the Best Fit For Your Firm

We’d like to take a strong stand and say that law firms shouldn’t shy away from marketing metrics! According to Paige, this is where you can start: 

1. Listen and learn frequently – what is your marketing manager sharing? Do you understand it? If not, that’s okay! Ask as many questions as needed; they are there to support you. 
2. Check your analytics frequently. 

For the latter, we’ll give you 2 tips: 

1. Invest in a platform that’s 100% designed for law firm data visualization like LawEval. 
2. Download your marketing metrics checklist here 

Use Social media marketing to get more Attention to your Law firm

Often, many businesses lean into marketing investments, thinking there is a one-to-one attribution to ROI. Still, the smartest, most profitable businesses know that marketing is a complex (not complicated) interconnected network of strategies all working together to boost your bottom lines in some shape or form. 

So, where does social media stand? 

It helps you grab people’s attention. In other words, people pay attention. 

As Paige reiterates, 

People do not want to hear a sales pitch 24/7; it puts them off. If you want to build trust and foster a sense of connection, it must be genuine. This brings us to say there are two strategies around social media that law firms should steer away from:

1. Focusing on sales pitching on socials alienates people and, ultimately, disengages them from further interactions. 
2. Sharing external links to, e.g., your website isn’t that favorable to social channels, as one of the main goals behind any social platform, whether that be X or LinkedIn, is that these platforms want you and all users to stay on their platform. 

There is a time to sell, and there is a time to add external links.

This is why it is important to hire a professional team that knows these small yet critical nuances behind marketing. 

Book a Call Now!

Social Media Strategies and Metrics for Law Firms 

Law firms are increasingly invested in diverse digital assets because it is proven that both paid and organic strategies, directly and indirectly, bring in business for law firms.

Explore how 87% of legal professionals use linkedin for effective networking.

Why Your Law Firm Can’t Afford to Skip Social Media 

As Paige York, Law Firm Social Media Coordinator at Consultwebs, states, ‘Social media contributes to law firm ROI by building and establishing an audience that feels like they know you and your brand.’ 

Paige y. Discusses the impact of personal engagement in social media marketing.

Want to make sure you pick the right service vendor check out our vendor comparison checklist by downloading the resource below: Download Checklist

As digital marketing experts for law firms, we take into consideration all the factors to create outstanding social media content. Some factors include the time to post, image sizing, adding trending topics, etc.

While we provide you general best practices, we tailor our social media assistance to meet your firm’s needs. Curious to know how your firm can increase business through social media? Book a Call Now!