Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.
In today’s episode, Tanner is accompanied by Matt Smyers, digital advertising advisor here at Consultwebs. He’s a non practicing attorney who brings more than a decade of experience in the legal marketing profession.
Together they sit down to talk about what’s new in legal digital advertising: including local services ads (LSAs), new updates like the LSAs Vicinity and PPC.
Key Takeaways:
[0:19] Introduction.
[1:00] How’s the overall search landscape in legal marketing?
[5:13] Differences between LSAs and PPC.
[8:31] Conversion rate commonalities between LSAs and PPC.
[9:55] LSAs tips and tricks.
[11:11] More info. about LSAs.
[12:12] The “messy middle” and why it matters.
[18:38] How social proof helps the “messy middle”
[23:20] How do lawyers address one-to-one attribution?
[29:05] Last thoughts and best way to contact Matt Smyers.
Discover More About the Podcast and Consultwebs:
Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify
Visit the LAWsome website
Follow Consultwebs on social for legal marketing updates:
Learn more about Consultwebs at the links below.
Law Firm Marketing Agency Services
Consultwebs
8601 Six Forks Rd #400, Raleigh, NC 27615
(800) 872-6590
