Why Choose Consultwebs for Your Online Advertising Services?
For an online advertising campaign that puts cases on your desk, you’re going to need a partner who is an expert in their field and knows how to measure success. At Consultwebs, we put the metric that matters most first: signed cases.
What can an online advertising campaign with Consultwebs do for my law firm?
- Get the most out of every advertising dollar you spend
- Place your law firm in key locations on the internet
- Increase calls, leads, and cases
Online Advertising Campaigns for Law Firms
- Search Ads (PPC)
- Pay-Per-Click Model – Google Search Ads operate on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. This ensures cost efficiency by charging you solely for engaged users.
- Lead Generation – Capture potential clients searching for specific legal services. By targeting specific search queries, these ads ensure your law firm is front and center when prospective leads are actively looking for help.
- Brand Awareness – Use text-based ads to position your law firm at the top of search engine results, creating a consistent presence for users seeking legal advice.
- Traffic – Drive qualified users to your website or landing page, allowing them to learn more about your services and connect with your firm.
- Local Services Ads
- Pay-Per-Lead Model – Only pay when a prospective client contacts your law firm, making these ads a cost-effective option for generating leads.
- Local Client Targeting – Perfect for attracting clients in your service area. LSAs highlight your ratings, service area, and hours to build trust and credibility.
- Reputation Building – Showcase positive reviews directly in the ad, making it easy for potential clients to choose your firm over competitors.
- Google Guaranteed Badge – This badge is obtained by a screening and verification process through the Local Services Ads platform, it gives your business more credibility and boosts potential customers’ confidence to reach out to your law firm.
- YouTube Ads
- Brand Awareness – Reach a massive audience on the world’s second-largest search engine. Video ads are great for introducing your firm to potential clients and building trust.
- Engagement – Share helpful legal content or success stories to connect with your audience on a deeper level. Promote events or answer frequently asked legal questions.
- Traffic – Direct viewers to your website, landing pages, or other online platforms with compelling call-to-action overlays.
- Event Promotion – Advertise webinars, or community events to increase attendance and visibility.
- Display Ads
- Brand Awareness – Display your firm’s image-based ads across a vast network of websites and apps, ensuring you remain top-of-mind for users exploring related content.
- Engagement – Promote eye-catching banner ads that encourage users to click through to your website or landing page.
- Custom Targeting – Tailor ads based on specific user behaviors, demographics, or interests to reach the right audience effectively.
- Facebook and Instagram
- Lead Generation – Collect users’ contact information like emails, addresses, and phone numbers directly within Facebook to contact prospective leads directly.
- Brand Awareness – Places your law firm in front of as many relevant users as possible. The goal of these ads is to build familiarity and trust with your law firm.
- Engagement – Encourages interaction and engagement on a specific post. These are great for drawing attention to events and sparking conversations with your local community.
- Traffic – Increases visits to your website or landing page.
- Video Ads – Very versatile and cost-effective advertisements that excel in capturing viewer attention. They can be used for brand awareness, lead generation, etc.
- LinkedIn
- Hiring Ads – Looking to hire talent for your law firm? LinkedIn hiring ads can bring you one step closer to your newest team member.
- Traffic – Increases visits to your website or landing page.
- Video Ads – Very versatile and cost-effective advertisements that excel in capturing viewer attention. They can be used for brand awareness, lead generation, etc.
- Audio Ads
- These ads reach users without visual media in an audio-only format. Many listen to these while driving, working, or multi-tasking.
- OTT
- OTT is the modern equivalent of traditional TV ads. OTT places your ads on streaming platforms like Hulu, Roku, Disney+, Prime Video and more. See your firm’s ads alongside popular shows and sports for a fraction of traditional TV’s cost.
The Consultwebs Agile Marketing Approach
It’s impossible to count on highly complex services like advertising to repeatedly give us the same positive results without modifying and adapting processes consistently. This is why the best kind of marketing is not only data-driven–but also responsive! With our agile advertising services, law firms can quickly and easily pivot their ad dollars to campaigns that yield the highest return on interest (ROI).
Traditional Waterfall Advertising Versus the Consultwebs Agile Approach
Most advertising agencies approach online advertising with a traditional waterfall method, which leans on silos for each platform, ultimately limiting your campaigns. Agile allows us to more flexibly place your advertising dollars where trends and data suggest it will be most profitable to spend them.
As you invest in digital advertising campaigns, you’ll quickly find that the most profitable ads are as unique as a fingerprint and should be 100% tailored per objectives. Because no two firms, and specifically no two campaigns, look-alike it’s best you opt for a service type that’s focused on highly dynamic businesses:
Why Adopt the Agile Online Advertising Approach with Consultwebs?
If you’re still wondering how Agile can impact your law firm’s business, we’ll start by saying: be prepared to handle more cases!
You can also expect:
Greater ROI From Short-Term Sales Activation
Agile marketing works fast! You’ll know very quickly if it’s working well by the increase in calls and leads your law firm will receive.
Maximizing Your Ad Spend
Sometimes money needs to shift around to get you the most bang for your buck, and advertising is one of those cases. With Agile, your budget is actively reallocated where it’s giving the best results–maximizing your marketing dollars.
Multi-Platform Advertising in One Budget
Where are your clients finding the most valuable legal content? The answer is: it depends. Perhaps one month, they’ll react better to your LSA ads, and other times they’ll respond better to your Facebook ads. With Agile, you’ll open the door for advertising experts to place your campaign on more than one platform at a time, making it easier for potential clients to discover and connect with you!
Increasing Your Brand Recall, Visibility, and Leads
Have you ever remembered a brand because you saw them everywhere? The number of times potential clients see your law firm multiplies when using the agile approach compared to relying on traditional methods. This is because we place your brand on multiple platforms with multiple campaign types ranging from lead generation to brand awareness.
Peace of Mind!
Ultimately, you will guarantee a good night’s sleep while making money! There will be a team behind you quickly and efficiently shifting strategies and funds to get your business the best results.
Over-the-top Advertising (OTT)
With the rise of cord-cutting, sticking solely to traditional television advertising leaves a gap in your online marketing campaign. Through OTT services, your law firm can reach potential clients through popular streaming platforms like Hulu, Roku, Amazon Fire TV, Apple TV, and more. Streaming advertising allows your law firm to reach a much larger audience while doing it at a lower cost in comparison to traditional television ads.
Additional benefits OTT offers
- Real-time results allow your law firm to understand what works well and what doesn’t with your campaign
- The flexibility of running content in different formats like pre-roll ads, full-length commercials, and more
- Improved brand recognition that helps your law firm build stronger relationships with potential clients
- Highly targeted audiences at lower pricing compared to traditional television advertising
Online Advertising That Generates Revenue For Your Law Firm
If you are ready to sign more cases and grow your law firm with paid advertising, let’s chat! Schedule a 1-1 with our sales consultant Sam Polesak.
