A highly targeted approach to online advertising. Be unmissable when people need an attorney.
Exclusive Offer: We work with a limited number of law firms in each market to ensure maximum impact and avoid conflicts of interest.
Paid advertising for law firms, commonly referred to as law firm PPC, supplements many components of offline and online advertising.
Repetition is key! Imagine someone passes your billboard on their way to work every day until one day they are in an unfortunate accident. They turn to the internet, as most people do. They search “car accident attorney near me” and your firm shows up in the targeted paid spot, the Local Services Ads spot, AND the organic search spot.
Later that day they see your firm’s targeted ads on Facebook and Instagram. Your law firm is impossible to miss and remains top of mind.
Your branded efforts were present before the wreck. Your paid ads showed up after the wreck thanks to our highly targeted approach. Chances are you’re going to get that call!
It’s no secret. Your competitors want your business. It’s essential to stand out and be easy to find. You work hard to ensure the best service possible for your clients. We’ll make sure new clients find you when it matters most.
The legal industry is unique. You need a partner on your side who thoroughly understands the nuances of legal advertising, such as:
Knowing general online advertising best practices simply isn’t good enough to work with law firms. You need an expert who has refined and perfected processes over 25+ years. You need Consultwebs.
Consultwebs helps REAL law firms accomplish REAL growth goals. Here’s just one example of how our paid advertising services went above and beyond for one of our California clients.
Barry Law Firm sought to supplement their existing case load with the immediate effect of paid advertising, namely Google Ads and Facebook Ads campaigns.
They needed to reach the right people at the right time, something paid advertising excels at! Additionally, of course, they wanted to maximize the efficacy of their investment. A.K.A., get as many cases as possible!
The campaign featured reporting transparency (leads obtained, cases signed) and proactive planning. Our team analyzed trends to forecast where future budgets should go and how targeting should change. We also met frequently with the firm to better understand their needs and goals.
I have worked with Consultwebs for about 5 years now and couldn't be happier. In the brave new world that is digital marketing, Consultwebs has helped us navigate, pivot and stay out in front of the ever changing landscape. Not being a digital marketing native, it was hard to know who to trust with what is now a vital part of our marketing. I can tell you that Consultwebs has the skills, competency and wherewithal to do what they say they are going to do. Highly recommended!
Our paid advertising campaigns are NOT “set it and forget it.” The process has been refined with decades of experience and research. Our goal is to get you more cases. Period.
By choosing Consultwebs, you’re getting more than a PPC vendor – you’re gaining a partner dedicated to your firm’s success.
Investing in paid advertising for your law firm has many unique advantages, including the following:
As you can see above, Digital Advertising helps get the most out of your marketing efforts, making it easier to find and secure higher-quality leads and clients.
Here’s what you can expect when partnering with Consultwebs for your law firm’s online advertising campaign:
Throughout this process, our team remains accessible to answer questions and address concerns. We believe in transparency and partnership, ensuring you’re always informed about the work we’re doing and the results we’re achieving for your law firm.
We offer a range of services and platforms to ensure your law firm is unmissable on the internet.
Each campaign is different, so we consider where your firm should appear among these platforms in order to obtain the best results. Agile budgeting allows flexibility over time to adjust with ever-changing online trends.
We will guide you through the process, ensuring it’s stress-free every step of the way! You can expect:
Our goal is to make sure you have the best experience possible when working with us, and ultimately sign more cases.
The Consultwebs experience is just a phone call away. Let’s get started!
Digital advertising is crucial for law firms because it allows them to reach potential clients exactly when they need legal help. Unlike traditional advertising, digital campaigns can be highly targeted based on factors like location, search intent, demographics, and legal needs. Platforms like Google Ads and social media help law firms increase visibility, generate leads, and compete effectively in their market. With more people searching for legal services online, having a strong digital presence ensures your firm stays competitive.
There is no one-size-fits-all budget for law firms. The budget should be based on factors like practice area, competition, location, and goals. For example, personal injury and criminal defense firms often have higher costs due to intense competition, while estate planning or family law may require a lower budget.
Results vary based on strategy, competition, and budget, but here’s a general timeline:
While paid ads can drive faster leads, long-term success comes from continuous testing, optimization, and combining multiple strategies.
The best platforms depend on your practice area and target audience:
SEO (Search Engine Optimization):
PPC (Pay-Per-Click Advertising):
SEO is a long-term investment, while PPC is an immediate lead-generation tool.
Yes! A combined SEO + Paid Ads strategy works best. Running Paid Ads while building SEO ensures a steady stream of leads while your organic rankings improve.
Your budget depends on:
Click-Through Rate (CTR) – Measures ad engagement.
Cost Per Click (CPC) – Lower CPC = better efficiency.
Conversion Rate – How many clicks turn into leads.
Cost Per Lead (CPL) – Lower is better.
Call Tracking – Measures call quality and volume.
ROI – Total revenue vs. ad spend.
