What Estate planning Law firms Need to Know
Estate planning lawyers face fierce competition. The majority of firms now have an online presence, and with this digital extension of their business comes the responsibility of executing a strong digital marketing strategy. Why? The more carefully curated and well-kept your firm is online, the higher the likelihood of quality leads coming through your virtual door and turning into paying clients.
Estate planning law firms are no exception to this rule. Your potential clients are on the web right now, looking for a trustworthy estate planning firm to guide them through the steps they need to take to secure a future for their loved ones.
Furthermore, attorneys within the estate planning legal industry deal with major life decisions involving the emotional distress that conversations about money tend to cause. It takes a unique type of attorney to be able to balance out coaching clients through this emotional turmoil and simultaneously standing strong to advise and direct your client through the pressure. Your potential clients need to see that you are capable of clarifying what all of their options entail and defending their desires when it comes down to it. There is no better way to showcase these abilities than by giving them a taste through your digital presence, and maintaining it with a solid marketing plan.
We have a deep understanding of what you are facing. At Consultwebs, we have digital marketing experts who are solely focused on law firms on board, who have created sets of marketing strategies, that are focused on your specific practice area. With more than 20 years of experience, our company has been able to help lawyers in your field with a thorough results-driven marketing campaign. At Consultwebs, we understand that each law firm requires special care and attention. For this reason, the digital marketing strategy for your law firm is crafted to meet your firm’s vision and mission.
Why is Estate Planning Marketing Different?
Marketing for estate planning firms is different from marketing for other practice areas. Estate planning firms deal with tough subjects in a client’s personal and financial life, and seeing as conversations about money are never easy, your law firm needs to know how to attract this unique set of prospects.
To facilitate business matters further, your estate planning firm will require the assistance of marketing to boost your growth efforts. Some key components to keep in mind are:
Optimizing your GMB (Google My Business)
- Your prospects are searching for you online and are likely doing so as we speak! The search queries they may use to find the legal support they need includes DUI lawyer, traffic offenses lawyer, a felony charge, etc. To ensure your firm pops up in the SERP despite the high competition for these keywords, you can optimize your Google My Business listing by including reviews, photos, contact information, etc. It all adds up in Google’s eyes, and every grain of sand helps boost your local traffic, quality leads, and rankings.
Marketing your points of difference
- Factors such as quality content, availability, and info on areas of specialization, qualifications, a FAQs section, etc. should all be within your prospects’ reach. These elements are considered a given in today’s digital landscape and not having them readily available for searchers will likely be your main deterrent of online business.
Using social media platforms is vital
- Social media implementation is growing across all industries, the legal one included. A few benefits social media platforms offer your law firm include:
- A visual and content-based relationship with both clients and prospects
- Lead generator
- Showcase authenticity
- Expertise
- Trustworthiness
Acquiring online reviews builds on your firm’s credibility, ability, and overall reputation
- Online reviews can give your law firm a competitive advantage. It is a modern take on word-of-mouth and it helps boost your digital presence’s level of perceived trustworthiness.
- Even negative reviews and help position your firm in a flattering light. It’s all about how you respond to them: the more upfront, honest, and human your approach is, the more respectable you end up being in your searchers’ eyes.
Showcasing your criminal defense firm’s POD (point of difference)
- Place an extra focus on the areas in which your law firm is different from the rest. By focusing on them, your firm will stand out from the crowd, and as an added bonus, it will help hyper-target the prospects you want to see coming through your door!
- This could mean adding areas of specializations, where your firm practices, quality services, partnerships, the client service, etc.
Branding quality over quantity
- Get specific while keeping in mind your firm’s overall vision and mission. Highly targeted marketing implies a heightened focus on quality over quantity, and this applies to all marketing areas.
The Consultwebs’ Approach to Estate Planning Law Marketing
Given the competition estate planning firms face, your firm will need to invest in a thorough marketing plan and budget to stay ahead. Clients are online looking for estate planning firms like yours, and without a marketing plan and budget, your firm may go unnoticed. To date, and according to ABA, less than half of law firms have a marketing budget. What this means for these law firms is, simply put, missed opportunities.
There is no need to fall victim to missing out on potential new business. Your firm requires a solid marketing plan that consists of multiple strategies that reach out to your target audience the way they want to be approached. At Consultwebs, we have garnered over two decades of experience and success with our renowned strategies. We keep up to date with the latest algorithm and platform updates and keep our clients’ strategies updated accordingly to ensure they are the first in the market to implement cutting-edge marketing approaches and smash the competition while we’re at it. With us by your side, your firm will have a complete overview of the costs and returns, as well as a continuously optimized plan of action that will work specifically for your firm. Together with our marketing experts, you can set your firm up for long-term success whilst maximizing your return on investment.
Each firm requires its own unique combination of marketing tactics. Here are the key marketing efforts that should be taken into consideration when building your firm’s own custom strategy to secure long-term success: