What’s the difference between SEO and PPC for law firms?

SEO (Search Engine Optimization):

• Improves organic (unpaid) rankings on Google.
• Long-term strategy (6-12 months to see results).
• Builds credibility and trust.
• Cost-effective in the long run but requires ongoing effort.

PPC (Pay-Per-Click Advertising):

• Immediate visibility in Google search results.
• Often more expensive but can generate leads quickly.
• Highly measurable and controllable.

SEO is a long-term investment, while PPC is an immediate lead-generation tool.