What are the most effective platforms for law firm advertising?

The best platforms depend on your practice area and target audience:

• Google Ads (PPC): Best for high-intent searches like “personal injury lawyer near me.”
• Local Services Ads (LSAs): Essential for getting leads directly from Google with pay-per-lead pricing.
• Facebook & Instagram Ads: Effective for brand awareness, engagement, and retargeting.
• YouTube Ads: Great for personal injury, criminal defense, and family law (educational content and brand awareness).
• Display & Retargeting Ads: Keep your firm visible to potential clients after they visit your website.