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What’s the purpose of your law firm’s website? You want to convert visitors into clients. Every lawyer knows the value of a great first impression, and you can build an outstanding online presence by filling your website with content that matches what people are looking for. In other words, you [...]
Take Full Advantage of Old Media With Content Recycling Are you investing time and money in marketing efforts? Then you’ll want to know the secret behind creating consistent content without wasting time, effort, and money. Stay with us, and we’ll show you how. Studies show around 60% of mark[...]
Did you know that attorney bio pages capture at least 80% of a typical law firm's website traffic? It may take minutes to brainstorm what to write in your attorney bio but look at things from your client's point of view. On one hand, most prospects seeking legal services are relatively uninform[...]
As technology advances, more and more businesses are turning to artificial intelligence (A.I.) for help with content marketing and SEO strategies. A.I. offers a wealth of benefits that can be extremely useful for online content. However, there are also some limitations and potential risks associated[...]
According to Lisa Cron, from Wired for Story, "Stories allow us to simulate intense experiences without having to actually live through them. Stories allow us to experience the world before we actually have to experience it." 'Significant Objects' was an experiment devised by Rob Walker and J[...]
80% of website traffic for law firms come from this powerful section Is your attorney bio really that important? Does it really help pull in clients? To answer these questions, let us look at some stats, shall we?: Bios account for about 80% of website traffic for law firms. Attorney bios[...]
We call them the ideal users, buyers, or customers, but in the end, it all boils down to the same concept: a buyer persona. The idea of buyer personas emerged in the 1990s and ever since the social media boom, most (if not all) law firms that are going digital have their ideal buyer persona alrea[...]
