Client: Pay-Per-Click Client | Campaign: Pay-Per-Click

Efficient Spending, Enhanced Leads: The Power of PPC

Bar graph showing PPC campaign efficiency, comparing cost, expenditure, and leads between two strategies.

This law firm was running a Pay-Per-Click campaign through Google but was not getting great results. After Consultwebs began managing the campaign, and made some drastic changes, we lowered the client’s cost, increased conversions, and signed quality cases.

Challenges & Goals:

  • Reduce cost per conversion
  • Improve campaign efficiency
  • Sign more cases

Measurable Results:

57%
Cost per conversion reduced by 57%
43%
43% increase in conversions
36%
36% reduction in overall expense
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