Client: Former heavy TV advertiser | Campaign: Pay-Per-Click
Maximizing ROI: Transitioning from TV Advertising to PPC
The management team at this law firm was spending heavily on TV advertising and wanted to explore the potential of a Pay-Per-Click (PPC) campaign as an alternative for a portion of their marketing budget. Consultwebs helped the firm develop an impressive campaign to achieve their goals.
Challenges & Goals:
- Bring in cases at less than the estimated $8,000 per case the firm incurred with TV
- Efficiently grow the firm’s caseload, while increasing visibility online through paid ads
Measurable Results:
<25%
$1,721.54 average cost per case from January through May — less than 25% of the cost per case from TV
<$1,000
Further reduction to less than $1,000 average cost per case in the 5th month
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