Our client was seeking mass tort leads and had yet to test out a Facebook campaign. Within a six-week period, this law firm found a tremendous amount of success. This campaign generated an impressive amount of leads ─ and cases ─ at an unbelievable rate, and it is still going strong!
Challenges & Goals:
- Capture quality mass tort leads and sign cases at a reasonable cost per case
- Take advantage of Facebook advertising tools to target cases in select states and geos
Measurable Results:
430
430 leads and 83 cases in just 6 weeks
$32
$32 cost per lead
$168
$168 cost per case
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