Client: Consultwebs Client | Campaign: Email Campaign
Email Marketing Case Study
Wocl Leydon, LLC took care of email campaigns internally, but it wasn’t moving the needle — leading to consistently low open rates (OR) and click-through-rates (CTR).
Challenges & Goals:
- Open Rate (OR): e percentage of subscribers who opened an email
campaign. - Click-rough Rate (CTR): e percentage of subscribers who clicked on a
link inside the email copy. 1.
Measurable Results:
200%
Increased CTR by
22.7%
Open Rate Increase
1.20%
Average CTR Increased to