Wocl Leydon, LLC took care of email campaigns internally, but it wasn’t moving the needle — leading to consistently low open rates (OR) and click-through-rates (CTR).
Challenges & Goals:
- Open Rate (OR): e percentage of subscribers who opened an email campaign.
- Click-rough Rate (CTR): e percentage of subscribers who clicked on a link inside the email copy.
Measurable Results:
200%
Increased CTR by
22.7%
Open Rate Increase
1.20%
Average CTR Increased to
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