Category: Social Media Marketing
LinkedIn is a unique platform. Built for professionals, it’s halfway between a social media platform and a professional contact list. Businesses use it as the phonebook of resumes, and professionals use it to keep in touch and look up employers. At the same time, many professional companies bring in clients through LinkedIn because potential customers […]
Are you on the crest of the Instagram wave? You could be. Instagram remains untapped by many law firms, but this is rapidly changing. Why you may ask? Businesses have come to realize that jumping on the social media bandwagon is in their best interest. To give you a few statistics and figures, around 90% […]
Social media advertisement is the backbone of the modern ad landscape. Over 9 million businesses are currently advertising on Facebook alone, and almost every business (big and small) is active in the social media “ad scape” in one way or another. So, what happens when the way social media ads work changes substantially? Recently, Apple […]
Many companies are taking steps to help out business in response to the COVID-19 pandemic – recently we covered the Google Ad credits – and now Facebook is stepping up as well. According to this post from Facebook: “We know that your business may be experiencing disruptions resulting from the global outbreak of COVID-19. We’ve […]
Facebook is an important tool for law firms when it comes to online marketing strategies. With an optimized Facebook presence, you can connect with your community, keep people up to date on your business, drive traffic to your website, and spotlight why potential clients should choose you over competitors. Facebook’s review feature can play a […]
What is the real difference between a dormant Facebook page and one that is thriving? And don’t just ask the question about what the pages look like on the surface, but in regard to the return on your investment. In short, does a social media strategy with a focus on engagement produce leads? And if so, at […]
We all know that Facebook never stays the same, especially when it comes to design. This is why it’s so important to stay on top of the most recent changes (e.g.: the newest Timeline layout, discussed below). So, how do we create a great design for your law firm? One simple fact: to really create […]
