January Marketing News Roundup for Attorneys

Attorneys should be able to focus on their clients and cases, not sorting through an endless sea of digital marketing articles.

Consultwebs created our digital marketing news roundups just for busy attorneys like you! So you can save time and have the most important information delivered by The Nation’s Most Sought After Legal Digital Marketing Agency.

Marketing Updates

🔎SEO

📣Paid Advertising

  • Google Display Ads are getting updates. The highlights:
    • Added more ad inventory across a range of platforms and categories
    • Added Google Display inventory to Demand Gen campaigns
    • Added collaborative creative galleries for your ads, so you can collectively develop your assets
    • New creative templates
    • New improvements to further elevate the quality of ad placements
  • Some advertisers are now being prompted to connect their Google Analytics account into their Meta Ad Manager profile via a pop-up notification in Ads Manager. It is still in trial mode.
  • Find insights on short and long term ad campaigns on the TikTok here to see which type will suit your business goals best.

📱Social Media

  • Senators urge President Trump to extend the TikTok deadline again as negotiations for the app continue.
  • LinkedIn outlines how to run live events incorporating Zoom. Find their full list of tips here.
  • LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications.

🤖AI

  • Google AI Overviews favors authoritative sites. More here.
  • Meta pirated millions of books to train its AI. They are also being hit with another lawsuit surrounding the usage of AI and copyrights, this time in France.

Trending Topics

🍿Entertainment
One of the world’s most famous mascots was part of a viral marketing stunt. In lieu of flowers for the Duolingo owl’s death, the app asked users to do their daily lessons instead.

“It’s Duo or Die!” a message on their website read. “Let’s work together to bring Duo back before it’s too late! Do a lesson now.”

A few days after, they followed up with this post:

See You Next Month!

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Author: Paige York

As Social Media Coordinator, Paige creates social content, manages posts, and networks with audiences on our clients’ social media platforms.