Category: Digital Marketing
You will find this hard to believe, but it’s the truth: you can actually influence someone else’s decision through psychology. Sounds like a script plucked straight from an episode of Suits, right? Believe it or not, that is what marketing psychology is all about—and understanding your audience’s cognitive biases is crucial in maximizing your law […]
“Unwavering incremental change can create remarkable and monumental results.” – Ryan Lilly Well, based on the amount of…underestimation of the fluctuating nature of 2020…it’s hard to imagine the shelf-life of Legal marketing advice these days, is any longer than that of a banana, duct taped to a wall.* However, in the human world, and in […]
Law firm marketing can create many hurdles for a lawyer to jump, in order to generate more leads and gain market share against competing firms. The problem is, most lawyers don’t know the competitive benchmarks, like market share, that could help them make smarter decisions building their book of business. The experts at Consultwebs, in […]
During the pandemic, “essential worker” has become a household term. Healthcare professionals, grocery store workers, delivery drivers, warehouse workers, and many others have played a crucial role in keeping the country moving forward even as the majority of people were ordered to stay at home. In some states, lawyers have been deemed essential workers, even […]
Are you concerned about your law firm’s marketing in these uncertain times? Are you wondering how lawyers can identify opportunities, maintain market share, and set up for success in the evolving digital marketplace? In this webinar on-demand we cover these topics and more: The Legal Marketplace: Dynamics & Perspectives Remote Operating Tips: Communication + Community […]
With everyone and their cat making one these days, podcasts can seem an attractive choice for legal marketers looking for new ways to bring awareness to their law firm. However, to launch a successful podcast for your law firm, there are a few things to consider before jumping into the studio. Podcasts and The Marketing […]
Have you ever been lost in the forest? Have you ever been lost, ever? These days we have an app and a map for almost every journey we take, from raising a child to building a business. And yet, the one journey that most law firm owners fail to map, is that of their own […]
With almost a million different advertising platforms, apps, search engines, and digital marketing vendors/coaches/consultants entering the ring each day, marketing a law firm online can seem like a knock-out, losing battle before the first bell. But the lawyer who is armed with the right knowledge and strategic insight on marketing can begin to fight on […]
“Will marketing and advertising cheapen my law firm?” It’s a question that mostly goes unasked, but not unrecognized, by lawyers and law firms entering into marketing or advertising partnerships. That’s not the only unasked question in legal marketing … “Will this advertising concept fail?” “Will we look desperate, cheap, or like those TV lawyers?” “I […]
Funnels, CRMs, CTRs, and KPIs: If you’ve spent any time around legal marketers, you know we are stuck on our buzzwords. Unfortunately, one buzzword that may fly under the radar in 2019 is “discernment.” Equipped with the right information, discerning legal marketers who thrive in 2019 will cut through all the hype and hope, and […]
