Category: Digital Marketing
Your Legal Marketing Budgeting How-To Is your firm focusing its marketing to keep your days booked and busy? This is an excellent investment in order to secure your firm’s long-term success. However, to ensure your marketing dollars are well-spent, you must decide your budget before embarking on the creative path that is legal marketing strategizing. […]
Preparing Your Firm For Web3 Web 3.0 is already charging towards us and the question that arises is: how can your firm’s website get ahead of the design curve? Every few decades, the Internet evolves. The original Web 1.0 was coined by Tim Berners Lee, the Web’s original inventor. He first coined Web 1.0 as […]
How’s your firm’s pulse looking? Is it strong? Weak? Slow? Normal? Not sure? You can keep track of this with key performance indicators. KPIs are performance measurements that help you understand how your firm is doing at the department level (marketing, finances, business development, etc.). Think of KPIs as the doctor that regularly checks on […]
The Third-party cookies culture is crumbling for digital marketers Google’s new privacy policies, also known as the privacy sandbox, are going through significant changes. By the end of the year 2023, Google planned to stop third-party cookies on the Chrome browser. It’s not happening in 2024. They will ended decades of data-driven targeting advertising, describing […]
Accelerating your firm’s strategy with data Building on your firm’s reputation has never been more critical – and one way to nourish it is through the use of legal data analytics. According to Lexis Nexis, this refers to the science of drawing insights from large volumes of data. Data is increasingly gaining the traction it […]
For a long time, law firms have depended on networking and referral marketing to get more clients through WOM, Word-of-mouth marketing. A big part of this tactic revolves around investing in personal relationships in order to grow. To date, this has always meant attending conferences, fundraisers, chamber of commerce gatherings, workshops, and more. And while […]
How Law firms can use Video marketing to win more Clients We learn and retain new information in countless ways, but perhaps the most powerful way is through visuals. Most of us prefer to process information through videos that simplify topics enough for us to digest with ease. One caveat to take into consideration here, […]
We call them the ideal users, buyers, or customers, but in the end, it all boils down to the same concept: a buyer persona. The idea of buyer personas emerged in the 1990s and ever since the social media boom, most (if not all) law firms that are going digital have their ideal buyer persona […]
How Consumers Find And Hire Law Firms In a Post-COVID World With Charles Gaudet Law firms aren’t exempt from having to face the unprecedented challenges COVID-19 brought along with it. While the pandemic has forced us all to stay home, law firms have faced internal and external changes in their business model. Perhaps the most […]
There is a famous saying by Albert Einstein that goes, “If you can’t explain it simply, you don’t understand it well enough.” Simplicity is important. Simplicity in language means there is clear communication between two parties. If you think about it, if you understand a topic enough, even the most complex subjects should be simplified […]
