Category: Digital Marketing
“Discover how law firms are getting more calls to their office and cases through their doors with the help of digital efforts like PPC and SEO.” Did you know that more consumers are using Google to evaluate local businesses than ever before? A recent consumer behavior study confirms that the majority of consumers begin their […]
Insight of International Women’s Day on March 8th, we’d like to pay tribute to the women in the legal field. Did you know that the first female lawyer in the United States, Arabella Mansfield, wasn’t allowed into the “boys club” until 1869? That was nearly 100 years after its founding! Since then, women have found […]
According to Lisa Cron, from Wired for Story, “Stories allow us to simulate intense experiences without having to actually live through them. Stories allow us to experience the world before we actually have to experience it.” ‘Significant Objects’ was an experiment devised by Rob Walker and Joshua Glenn. The purpose of it was to demonstrate […]
Ever wonder what the common denominator is for all successful law firms? They’re making the best use of marketing metrics. In marketing, there are two sides to the coin. The first side is the planning and implementation of a marketing strategy. The other side is tracking and measuring the success of these marketing efforts. The […]
Digital marketing is dynamic, it’s ever-changing and continues to evolve with each passing year. Even during the last couple of years, where continued uncertainty in the business sector was rampant due to the pandemic, the only constant that was discernible, was change itself. In 2022, you can expect to see this trend continue its course. […]
Is Marketing for Law Firms a Cost or an Investment? Let’s be blunt, marketing has become a necessity. It’s no longer a nice-to-have, as it has turned into more of an expectation than it is a cool addition to your business plan. Let’s explore this a little further. There’s inflation from both sides of the […]
Your Legal Marketing Budgeting How-To Is your firm focusing its marketing to keep your days booked and busy? This is an excellent investment in order to secure your firm’s long-term success. However, to ensure your marketing dollars are well-spent, you must decide your budget before embarking on the creative path that is legal marketing strategizing. […]
Preparing Your Firm For Web3 Web 3.0 is already charging towards us and the question that arises is: how can your firm’s website get ahead of the design curve? Every few decades, the Internet evolves. The original Web 1.0 was coined by Tim Berners Lee, the Web’s original inventor. He first coined Web 1.0 as […]
How’s your firm’s pulse looking? Is it strong? Weak? Slow? Normal? Not sure? You can keep track of this with key performance indicators. KPIs are performance measurements that help you understand how your firm is doing at the department level (marketing, finances, business development, etc.). Think of KPIs as the doctor that regularly checks on […]
The Third-party cookies culture is crumbling for digital marketers Google’s new privacy policies, also known as the privacy sandbox, are going through significant changes. By the end of the year 2023, Google planned to stop third-party cookies on the Chrome browser. It’s not happening in 2024. They will ended decades of data-driven targeting advertising, describing […]
