Category: Digital Marketing
According to a survey by Bankrate, almost 59% of the top economists predict a potential recession by July 2024. This is equal to a 3-in-5 chance of an economic drop. We are all aware that a recession can mean the following: 📉Job losses 📉Decrease in business growth 📉Decline stock markets Although many agree that the […]
Many law firms are struggling to measure their marketing ROI — you’re not alone. But it doesn’t have to be this way. With a few simple best practices in mind, you can start tracking your ROI and, ultimately, stop running business decisions on pure gut feeling. This post is for the law firms that: Don’t […]
How to Know if Your Marketing Agency is Doing a Comprehensive Audit for Your Firm When a marketing agency is first contracted to work with a firm, one of its first steps is to conduct a marketing audit. What is a marketing audit? It’s a thorough examination and evaluation of your firm’s marketing efforts. The […]
Are you making the most out of your Avvo profile? If you’re an attorney, chances are you’ve already heard of Avvo. And, particularly if you discovered that Avvo created an online profile for you without your consent, you might have mixed feelings about it. Despite any initial reservations, Avvo presents a unique marketing opportunity for […]
The Power of Organic marketing for Law firms Should your firm focus on short-term or long-term marketing return on investment (ROI)? While the fruits behind short-term investments like Digital Advertising are obvious, we’ll show you the power behind long-term organic strategies. Your website is your firm’s digital home. Essentially, all your legal digital assets should […]
The life of an attorney is a busy one. In the whirlwind of tending to client needs, preparing for trial, prepping contracts, and fretting over billable hours, it’s easy for even well-intentioned firms to lose sight of the bigger picture. However, taking the time to engage in community service initiatives can have a significant impact, […]
Take it from the experts – using video to brand your law firm doesn’t have to be complicated. Come on, let’s show you. In today’s saturated legal market, it can be challenging to brand your law firm in a way that stands out. Branding is all about creating a personality for your law firm. It’s […]
We reviewed the most important legal marketing statistics so you didn’t have to. 🔥You’re welcome. 😎 Each year, numerous reports are released that provide insights into the state of legal marketing. While these reports are chock-full of statistics, not all of them are equally useful. We understand that it can be easy to get lost […]
The Top 4 Reasons Why Your Firm’s Branding Needs Video Are you struggling to engage potential clients and increase conversions? Do you find that even the most thorough and well-written legal content isn’t quite cutting it? If so, it’s time to consider incorporating video into your branding strategy. There are tens of thousands of personal […]
The legal industry is becoming increasingly competitive, and having a lackluster online presence can make it challenging to attract new clients. Follow these tips to optimize your website and boost your law firm’s visibility online. The world of marketing, flashy gimmicks, and over-the-top language often comes at the expense of honesty and credibility. As today’s […]
