Let’s jump into the hard facts, here. 60% of law firms don’t measure their marketing ROI. This number is astounding, considering the livelihood and efficiency of their marketing strategies rely on how much return they generate! If your marketing isn’t getting you any new business, there’s no sense in continuing on the same route, right? […]

Marketing for lawyers used to be the classic referral and handing out business cards. But the internet and technology disrupted everything. Suddenly, everybody had a website. The competition went from the law firm on the other side of town to a pool of them online. But lawyers were still apprehensive about marketing and there’s a […]