Boosting Visibility – Marks & Harrison social media increases online presence and website traffic
Challenge:
When Marks & Harrison came to Consultwebs their social media relied heavily on blog posts. The brand primarily used stock photo images that did not reflect their color scheme or logos. Their posting schedule was inconsistent.
Goal:
The firm’s initial social media goal was to increase visibility and brand awareness in the Virginia and Washington D.C. areas. After achieving that goal, the firm’s reimagined goal was to generate additional personal injury and motor vehicle leads.
Approach:
- Consistent Custom Organic Social Media Posting
- Paid Social Media Advertising to Support Organic Efforts
- Ongoing Reporting and Optimization
Results:
- Increased Visibility
- Increased Leads
- Increased Website Traffic
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