Consultwebs knows attorneys are busy and don’t have time to wade through countless digital marketing articles. Our digital marketing industry news roundup saves you time, so you can focus on what matters most: your clients!
Trending Topics
🍿Entertainment
The Eagles won the Superbowl. But it’s more than just a football game! Americans have come to know the Superbowl for its elaborate commercials. This year there were many ads that left a lasting impression and even a few unsettling ones.
Personally, the Tubi one still lives in my nightmares. Regardless, the Superbowl is a great opportunity for all marketers to draw inspiration (or realize they should use caution with making things too similar to competitors–I’m looking at you mustache and eyebrows flying away commercials.)
Check out some of the most memorable ones here. SEMRush also shared the “winners” of the Superbowl by compiling data on the performance of these ads.
Marketing Updates
📣Paid Advertising
- Meta ad targeting sees more updates to its Advantage+ AI ad targeting tool.
- Google Responsive Search Ads receives an update. This update focuses on how Google assembles ad assets, giving marketers more control over messaging while still leveraging AI-driven automation.
📱Social Media
- LinkedIn’s video views are up 36% over the past year. And it’s not too late to begin creating videos! Vertical video is here to stay. If you have content for other social media channels, consider crossposting to LinkedIn.
- Meta warns users its AI systems will scan dms when prompted.
- Instagram plans to move highlights. This could prove frustrating to small businesses as many rely on highlighting important information at the top of profiles so it is easy to find.
🔎SEO
- Google adds new guidance for merging GA4 and search console data. The new guidelines recommend using Google Analytics and Google Search Console together. Google Analytics tracks user behavior on your website, while Search Console monitors your site’s performance in Google Search.
🤖AI
- YouTube upgrades Dream Screen with Google’s Veo 2 video generation model, allowing creators to make AI-generated backgrounds and standalone clips faster.
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