What’s this? A digital marketing agency writing a blog discussing which is best: a freelancer or an agency. Seems like the writing is on the wall, yeah? Well, maybe not.
Let’s take a look at what each is, what they typically bring to the table, and yes, even in which situations one may be a better fit than the other.
Both options have merit, but much like the choice between horseshoes and hand grenades, the correct choice depends on the results you hope to achieve.
So which one is the right fit for your law firm?
What is a Freelance Marketer?
A freelance marketer is a non-agency professional in marketing services that one can retain for a single project or on a retainer basis. Most freelancers specialize in a particular area of marketing, like SEO, social media, content creation, or ad management, so that they can bring deep expertise in that single area.
Freelancers usually set their own rules, policies and schedules, without guidance, which can be a pro or a con depending on the individual freelance marketer.
Pros and Cons
Benefits of working with a freelance marketer include:
- Freelancers tend to be flexible with their work schedule and policies
- They may have one specific specialty that is important to your law firm
- Their pricing is typically more budget-friendly
Some limitations freelance marketers may face include:
- Limited knowledge
- Limited resources
- No team members to rely on
When is a Freelancer the Right Hire?
A freelance marketer may be the right choice for small law firms just getting started, or firms with limited resources to dedicate to marketing. Freelancers can also be a cost-effective way to “test the waters” of digital marketing.
What is a Digital Marketing Agency?
A marketing agency is a company that provides services that help people and businesses attract new business by leveraging various online methods. These companies offer many marketing services under one roof, such as:
Marketing agencies have management hierarchies for accountability, processes that have developed over time (be sure to check how long the agency has been in business), and a large pool of knowledgeable team members.
Pros and Cons
Benefits of working with a digital marketing agency include:
- Agencies have dedicated teams with varied specialties
- They have larger resource pools and increased access to technology
- They are skilled at long-term strategies
- They have repeatable processes, tested and refined over time
- They understand how all facets of digital marketing work together for maximum benefit
Cons of working with a marketing agency:
- Agencies tend to have a higher price tag
- Limited access to professionals outside of the agency’s office hours
When is a Digital Marketing Agency the Right Hire?
A digital marketing agency is a better fit for more established law firms looking to invest in their firm’s future; firms who are bought into digital marketing and know how powerful it is, and understand that results are tied to resources.
Furthermore, the RIGHT agency extends “results to resources” a step further, and focuses on a law firm’s ROI and cases signed as the primary metric for success.
The wrong agency can be a costly mistake. The right agency can be the difference between growing your law firm and growing stagnant in a competitive market.
So What’s the Right Choice for Your Law Firm?
Ultimately, the right choice depends on your law firm’s particular business needs. When choosing, keep your overall goals and budget in mind. Give it careful consideration before moving forward.
If you considered all of the above and are looking to explore how the RIGHT agency can help your law firm, contact the Consultwebs team today!
