Your podcast is a content experience that your audience can subscribe to, that can continually remind them of your value, that can be introduced into their lives again and again. But this will only happen with a consistent publishing schedule and a dependable production team behind your podcast.
Too many marketing strategies are haphazard, intermittent, and text-based: a blog post here, a newsletter there. A branded podcast with Consultwebs commits you to a schedule, regularly promotes your firm, and gives an actual voice to your brand.