While your email marketing campaigns can have different goals, there are some foundational metrics your law firm should keep an eye on.
- a) Opens and Clicks: How many delivered emails were actually read and clicked through?
- b) Bounce Rates: How many email addresses didn’t receive your email?
- c) Spam Reports: Were your emails flagged as spam by recipients?
- d) Unsubscribes: How many people unsubscribed from receiving your emails?
However, over time, you should also track your email marketing efforts alongside your overall goals — like website traffic, new cases or referral business.
