Videos - Lawyer, Law Firm Marketing Videos / FAQ's
Should Video Be A Part Of Your Law Firm Website?
The average Web user has a short attention span. At any moment visitors are just one click away from leaving your Web site. That means it’s not enough to simply get visitors to your site. You’ve got to be able to capture their interest and quickly deliver your message. A professionally designed Web video package can do just that.
Here are examples of videos we’ve produced.
- Munley, Munley & Cartwright, P.C.
Consultwebs.com, Inc., assisted in the placement of Web videos and commercials on the Munley, Munley & Cartwright Website. The firm is located in Pennsylvania. - Hardison & Associates
Consultwebs.com placed firm produced Hardison & Associate's TV videos on its Website. The videos introduce the North Carolina firm and discuss its philosophies and services. - Other videos include Consultwebs.com's introduction and testimonial videos, Belluck & Fox, Scott Gottlieb Law, David Resnick & Associates (walk-out and other videos), Ullman & Associates, Ted Greve and Brown & Crouppen.
Q: How does a video help my Web site?
A: When you visit a store or car
dealer and need help,
do you look for someone with whom you
think you would be comfortable? When you
decide what news, talk show or sports
program to watch, do you typically go to
the channel that has your favorite
personalities? Most of us do. Static Web
pages make it difficult for visitors to
make judgments on attorneys.
Professionally done videos allow you to
introduce yourself and your services to
potential and existing clients. They
allow you to tell your story in a warm,
compelling fashion. Videos put you
one-up on competitors who rely on static
Web pages to deliver their message.
Q: Where will the video appear on my Web
site?
A: Ideally, videos will appear on
several pages. An overview video should
appear on the home page. A media section
should contain your additional videos.
FAQs and other relevant topics lend
themselves well to video.
Q: How long should my video be?
A: Videos should be short – from one
to two minutes. The topic should be
clear and specific.
Q: How will my video get produced?
A: We will help you determine the
best way to produce your video. Some
videographers will travel to your city.
We will help you decide whether to use a
question and answer format or a script.
We usually prefer not to use a script.
Q: Which person(s) from the firm should
be in the video?
A: A senior partner or partners
should typically do the video. People
like to know who will be handling their
case and the type of representation they
will get. However, if you are targeting
a specific audience – for instance, an
ethnic or age group – you may also wish
to have a person from your firm who
relates to that audience.
Q: How is Web video different than a TV
commercial?
A: While a television commercial is
limited to a very short amount of time,
your online video is not under the same
time restrictions. You want to focus on
keeping your viewers’ attention,
primarily by ensuring that your video
answers the questions foremost in their
mind: Do I have a case? How can you help
me?
Q: How much does a Web site video cost?
A: We can help you obtain videos for
prices ranging from $750 to $5,500. A
few studios try to add unneeded video
marketing packages. We will help you
find a local or convenient studio that
will develop a professional, high
quality video for you. We will also help
you search engine optimize and market
your videos on Google, YouTube and other
mediums.
Q: Can videos be changed?
A: Videos can usually be modified,
especially if you wish to add items or
remove a section.
Q: How long does it take to get a video
online?
A: If you are promoting an event or
are targeting a new type of litigation,
we can help you get a video online very
quickly. A video can be placed online as
quickly as needed if you are willing to
pay the fee for expedited production.
Q: What kinds of videos are law firms
doing?
A: There are a few various types of
online video, each taking a slightly
different approach. One approach, the
Presentation Style (Example:
http://munley.com/truck_accidents.html),
provides extensive information on a
particular topic or practice area. This
style is particularly effective at
portraying your firm as an expert
regarding a certain type of case. This
video approach also provides your
audience with more information,
encouraging them to contact your firm
for legal assistance.
Some firms produce Video Questions & Answers (Example: http://divorcelawnc.com/faqs.html), which provide the audience with more control over the “conversation.” The viewer can select which portion of the video they are most interested in viewing. Another example of Questions and Answers or FAQs is the Consultwebs’ video marketing topics: http://www.consultwebs.com/videos/law_firm_marketing/videos.htm
Another example is the Interview Style (Example: http://www.laurolawfirm.com, select the “See Our Video”), which has a friendly feel that can help the viewer feel included in the “conversation.” An interview style video is typically longer and provides a convenient way to cover a variety of topics.
Q: In what other ways can videos help?
A: Videos can help recruit younger
attorneys who are familiar with videos
and images from
YouTube,
Facebook,
MySpace and other sources. Videos
can also introduce you to attorneys who
are looking for a firm to which to refer
a case.
Professional videos ranging in price from $750 to $7,500 can introduce you and your firm to potential and existing clients. Clients can see who will be handling their case and get a feel for the type of representation they can expect. A targeted video allows you to spotlight a particular legal topic or practice area and showcase your firm’s expertise.
The impact that a video can have on your Web site is substantial. No other medium has the effectiveness or persuasive power of video. Video content reaches potential clients – and keeps them on your Web site – in a way that a static page cannot.
Online videos have been shown to hold an audience longer than simple text-based web pages, and to create greater product recall. According to a 2007 AdWeek study, video increased viewer attention by 53 percent and boosted viewer awareness by 52 percent over the same 30-second ad on TV. Recall of brand advertising was four times higher for Web video viewers than for TV viewers.
A 2007 study by the Online Publishers Association, a trade group, found that 80 percent of Internet users had viewed an online video ad, with more than half taking action. About one of every 6 people made a purchase after viewing a video, the study found.
The bottom line: videos can be a powerful tool for holding on to your Web site’s visitors – and converting them into law firm clients.
Audio
Audio examples include
Robert
Kraft's introductory audio.
If you
would like our assistance in the
addition of video to your Web site,
please
contact us
.
General Information:
info@consultwebs.com
