We regret that LexBlog has taken the above position regarding what we had hoped would be a balanced discussion on the potentially successful role of blawgs in legal marketing. Our article, 'Law Firm Blogs - Hip or Hype?' (http://www.consultwebs.com/articlesdt/law_firm_blogs.htm), does not attack blogs, or bloggers, but encourages attorneys to consider the pros and cons, before taking the plunge into the "blogosphere."

Our position is that a blog, by itself, is not a magic bullet for law firm marketing. A blog, when applicable, can play a successful role as one element of a law firm's overall marketing strategy.

Excerpt from our Article: "... law firm blogs can be very effective if developed as part of a cohesive overall marketing campaign. They can allow the blogger to distribute information quickly and in a more personal fashion. If developed loosely, without proper planning and promotion, the blog will become little more than a time-consuming, expensive hobby."

For an objective summary of both the LexBlog and Consultwebs.com discussion, we recommend that readers visit the excellent blog of Attorney Robert J. Ambrogi. A Massachusetts lawyer, writer and media consultant, he has posted a very good article, Blogging Contrarians (http://www.legaline.com/2005/06/bloggings-contrarians.html), which summarizes this article and another, as well as providing additional pro and con blog opinions and additional thoughts. Reader David Giacalone provides interesting follow-up comments.

In reply to Kevin's remarks: "But ConsultWebs does not have an effective Internet presence.", we request that readers take a moment and consider some of our search engine results:
- A Google search for "law firm web designers" shows Consultwebs.com at #1 out of almost 15 million results (http://www.google.com/search?biw=1419&hl=en&q=law+firm+web+designers);

- Searches for law firm web consultants, search engine optimization consultants, lawyers web marketing, etc. return Consultwebs.com in the top 10.

Some of our law firm client rankings include:
- A Google search for "Injury Lawyers" showcases a Consultwebs.com client at #4 worldwide (http://www.google.com/search?biw=1419&hl=en&q=Injury+Lawyers);

- A search for "Texas Injury Lawyers" shows our client Bob Kraft at #1 (http://www.google.com/search?biw=1419&hl=en&q=Texas+Injury+Lawyers);

- Similar highly competitive searches for Litigation Attorneys, Car Accident Lawyers, Truck Accidents, Prescription Lawyers, Pennsylvania Lawyers, NY Lawyers, Missouri Injury Lawyers, Florida Injury Lawyers, etc. feature our clients (often several) in the top 5, top 10 results.

These successful rankings are a result of the multi-pronged approach to law firm web marketing that Consultwebs.com offers. Our results prove that we help our clients obtain cases, both nationally and locally. This is the same strategy that has allowed our blog article to rank #2 for "law firm blogs", within a week.

LexBlog has correctly mentioned that Consultwebs.com does not invest in maintaining a blog. Having reviewed blogs and considered the possible returns, we concluded that it would not be a valuable investment of our time, or play an effective role in the overall marketing strategy for our company. We continue to advocate sound marketing strategies, that may, when applicable, include blogs.

As regards our Google sponsored ads, we run hundreds of sponsored ads as part of an overall marketing strategy to promote our firm and clients. It is called marketing.

It is evident that LexBlog has considerable expertise in selling and developing blogs. Our concern was that attorneys carefully evaluate whether a blog is the proper vehicle to accomplish a particular objective.

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Lisa M. Vaughn
Vice President
Consultwebs.com, Inc.
lvaughn@consultwebs.com

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